WE ARE DIGITAL STORYTELLERS
DIGITAL GIFT GUIDES
Spearheaded Custom Ink’s first ever digital catalog—the 2024 Holiday Gift Guide. It earned $4.2 million in revenue and drove a 45% increase in average order value.
Optimized for desktop and mobile
SUPPORTING COLLATERAL
Social Media Carousel
Paid Social
Due to the success of the first guide, we created two additional guides for important customer categories.
TREND SETTING
Established Custom Ink’s first ever Color of the Year for their yearly trends piece, and created an entire color palette that was in line with other outlets’s trend reporting. This was supported in email, social, and on the blog.
PRINT MARKETING
Created this piece for a special influencer event hosted by PopSugar. It was designed to go into their custom giveaway bags created by Custom Ink. The piece was 5"x5" and folded accordion-style. We also included an Easter egg: If someone folded the front and back out, the words would create a new message. It was a fun challenge to make the words work while keeping our messaging consistent.
This is a sample of a direct mail campaign. The piece folded so that the t-shirt opened in the center.
This is the inside of the piece and it highlighted our T-shirt Rewards Program (in the Trend Alert section) designed to inspire customers to use custom shirts in a new way: to drive student achievement.
DIGITAL MARKETING
In Custom Ink’s collaboration with MOO, I had to create a concept visually marrying the two brands. This resulted in a series of images featuring a business owner handing a customer their MOO business card with custom products from Custom Ink featured in the shot.
CUSTOMER STORIES
Developed customer focused content, leveraging 100+ real stories to enhance outreach and engagement across social media, marketing, and blog channels.
Sample marketing email featuring Customer Content
COMMERCIALS
Concepting and writing for Custom Ink’s television commercial series “Company & Coffee” showcasing the company’s different use cases and offerings.
Concepting, writing, producing, editing, and voiceover for a pandemic commercial. Crafted from existing footage, the creation of this spot made it possible to have a commercial on the air quickly and saved more than $200K in production costs.